This post was originally featured on the Muirhead Marketing Blog on November 6 2009
There are several great reasons to Blog, and one of the primary reasons is Credibility. If someone is reading your Blog once a day (or even once a week – this site works well with the Daily format, but a weekly, or three times a week can work just as well.), they will come to recognize you as the Go-To Guy in your field. Even if you’re not the smartest guy, or the world’s leading expert, you will still have given them plenty of information and ideas that they wouldn’t have heard if they hadn’t been receiving your Blog.
Before long, you’ll be settling arguments for your readers. For example, if you are writing a fitness Blog, and I’m about to take up running, there’s a good chance that I’ll get overwhelmed by all the shoes I’m able to buy. Perhaps I’m a little cautious of the sales staff too; I’m afraid that they’ll point me to the $400 shoes, for “Ergonomic” reasons, and plenty of other jargon that’s going right over my head. Well then, let’s just see what (insert your name here) says about what I’ll need, and what’s just unnecessary gimmicks. And while I’m there, what does “Ergonomic” mean and why should I care.
Suddenly, I’m on your site, and I’m there for awhile, learning that “Brand X” are just fine for my needs, but I’ve also been led to your Regiment Planning Page (hadn’t thought of that), and your Nutrition Page(I didn’t know more eggs would be involved either). Then, lo and behold, one of your sponsors offers those shoes at a more reasonable rate than the store I was checking out.
Does this scenario seem far-fetched? Hardly, and after you’ve built-up some traffic to your site, this could be happening several times a day. So keep this in mind when you’re considering your Blog, and Happy Writing!
